Your Shopping Guide: Companies Ditching DEI You Should Support
The Great Corporate Awakening Is Here
Photo by Vitaly Gariev on Unsplash
Finally, American businesses are waking up from the woke nightmare. After years of being bullied by radical leftists into discriminatory hiring practices disguised as "diversity, equity, and inclusion," real companies are choosing merit over identity politics.
And guess what? We the people have the power to reward them with our wallets.
Recent data shows that 20% of companies have eliminated DEI programs since Trump's election, with another 16% likely to follow by year's end. These aren't just statistics. They're battle victories in the war against corporate America's assault on traditional American values.
The Patriot's Shopping List: Companies That Chose America First
Here are the brave companies that decided enough was enough with the DEI madness. These businesses deserve every dollar you spend.
Retail Champions Standing Strong
Walmart - America's biggest retailer finally said no to woke policies. After years of pushing leftist ideology, they're getting back to what made them great: serving all Americans without playing favorites based on skin color.
Target - The company announced it's rolling back its "Racial Equity Action and Change (REACH) initiatives". About time they remembered their customers aren't all Berkeley liberals.
Lowe's - This home improvement giant chose common sense over corporate virtue signaling. Real Americans building real things don't need lectures about privilege.
Amazon - Even Jeff Bezos's empire couldn't ignore reality forever. Amazon halted some of its DEI programs, focusing instead on programs with proven outcomes.
American Manufacturing Heroes
Ford - The company that put America on wheels is getting back to putting Americans to work based on ability, not ideology. Henry Ford would be proud.
John Deere - These makers of American farm equipment eliminated DEI roles while retiring current DEI goals. Farmers don't care about your pronouns, they care about equipment that works.
Caterpillar - Heavy machinery built by the best workers, not the most "diverse" workers.
Toyota - Even this foreign automaker figured out that American workers don't want to be divided by race. The company cited "highly politicized discussion about DEI" as their reason for backing down.
Tech Companies Finally Getting It Right
Meta (Facebook/Instagram) - Mark Zuckerberg's company ended several programs intended to increase hiring of diverse candidates, including equity and inclusion training programs. Even Silicon Valley can't ignore reality forever.
IBM - The tech giant referenced "inherent tensions in practicing inclusion" in their internal memo. Translation: discrimination is still discrimination, even when you call it "equity."
Food and Beverage Patriots
McDonald's - America's favorite burger joint is getting back to serving customers, not social justice warriors.
Molson Coors - Nothing goes better with American beer than American values.
Brown-Forman (Jack Daniel's) - Even Tennessee whiskey makers know that merit matters more than melanin.
The Complete Honor Roll
Other companies joining the fight for sanity include Harley-Davidson, Tractor Supply, UnitedHealth Group, Victoria's Secret, and major Wall Street banks. This growing list represents businesses choosing legal safety over leftist pressure.
Why This Matters More Than You Think
Photo by Flipsnack on Unsplash
This isn't just about hiring practices. This is about the soul of America. For too long, our greatest companies have been hijacked by radical ideologies that divide us by race, gender, and sexual orientation instead of uniting us as Americans.
DEI programs were never about fairness. They were about institutionalized discrimination against hardworking Americans who happened to be born with the wrong skin color or gender. They promoted less qualified candidates while punishing excellence.
Now we're seeing the results. Companies that eliminated DEI report hiring fewer underrepresented workers, which sounds scary until you realize it means they're hiring the most qualified workers regardless of race. Isn't that what equality actually looks like?
The left will scream about "discrimination" and "bias," but what they're really mad about is losing their power to discriminate against white Americans and men. They built a system where your identity mattered more than your ability, and now that system is crumbling.
The Holdouts You Should Avoid
Of course, some companies are still clinging to the woke agenda. Apple's board rejected proposals to abolish DEI, claiming it would "restrict Apple's ability to manage its own ordinary business operations". Uber's CEO said diversity is "just good business".
These companies are betting against America. They're choosing to maintain discriminatory practices that hurt qualified Americans. Remember that when you're deciding where to spend your money.
Your Wallet Is Your Vote
Photo by Vitaly Gariev on Unsplash
Every dollar you spend is a vote for the kind of America you want to live in. When you shop at Walmart instead of woke competitors, you're supporting merit over identity politics. When you buy Ford instead of companies pushing DEI, you're backing businesses that believe in the American dream.
President Trump's executive orders helped accelerate this corporate awakening, but the real power has always been in our hands. We the consumers decide which businesses succeed and which ones fail.
The companies on this list took real risks standing up to cancel culture. They faced boycotts, negative press, and attacks from leftist activists. But they chose principle over profit, and now they deserve our support.
So here's the question that will shape America's future: Are you going to reward the companies that chose American values over woke virtue signaling? And will you remember which businesses stood with us when it mattered most?
